Get Through Winter in Your Style

Tegeta Motors came with a deceptively simple brief: make a Christmas spot about fixing your car before winter. What we handed back was something far less predictable — a single film fractured across three cinematic universes, each one channeling a different auteur at the peak of their craft.

Three Directors, One Brief

The concept was built around three radically distinct visual languages. Emmanuel Lubezki's style — fluid, natural-light cinematography with long unbroken takes — gave the film its warmth. Wes Anderson's contribution introduced symmetry, flat staging, and a pastel palette that made the service center feel like a diorama. Quentin Tarantino brought sharp cuts, bold angles, and that charged stillness before action breaks.

The Wes Anderson sequences were the most compositionally demanding — every element placed with deliberate obsessiveness. Subjects at dead center, color-coordinated environments, the kind of frame that reads as both funny and melancholy in the same beat.

Tarantino's register flipped the energy entirely. Low camera angles, the kind of close-ups that make a wrench feel ominous, and a pacing that builds tension in a scene that has no antagonist — just a car on a lift.

Production & Distribution

The spot was produced entirely with AI-assisted tools for both pre-visualization and final rendering, streamlining a process that would traditionally require multiple full production days. The finished film ran across billboards, television, and social media throughout Georgia's holiday season.

The campaign was subsequently featured by Ads of the World as a highlight entry — a recognition that the multi-director format had struck a chord beyond the regional market it was made for.